"Childhood in the Village: Rebellion with Roots and the Birth of Rural Boy"

Growing up in a village is a unique experience that shapes young people with freedom, connection to nature and values ​​such as effort and loyalty. While in the city young people grow up among routines and screens, in the countryside they enjoy open spaces and an independence that fosters authentic rebellion.

Rural Boy was born from this contrast, created by young people who grew up in the countryside and carry with them that rebellious attitude and rural values. Our clothes are not just fashion, they are a way of expressing pride in roots and meaningful rebellion. In an urban world full of ephemeral trends, Rural Boy celebrates the freedom and effort that comes from the countryside, remembering that roots always matter.