Who we are

We were born in the countryside and we are a complete mess . We are those crazy, rebellious young people with more balls than anyone else, those who are always at the party, those who never go unnoticed. That's how we created Rural Boy , a brand for those who, like us, are not afraid of anything and are always causing trouble. Because being from a village is more than a place: it is a lifestyle that knows no rules or limits.

why it was created

We got tired of seeing how everything revolves around the city. That's why we decided to create our own brand, designed by and for those who feel proud of being rural and take the party wherever they go. Rural Boy is for those who don't settle, those who prefer dirt roads, endless nights and never say "no" to adventure.

Here, we don't just make clothes: we make a statement. So, if you're one of us, welcome to Rural Boy . Wear our clothes, go out and tear it up and show that in the countryside, life is stronger, freer and crazier.

the essence

Rural Boy is the brand created by young rebels from the town, where freedom and madness mix with the values we learned far from the city: hard work, loyalty and respect. Here we don't just make clothes, we pay homage to our roots, to that authentic life we lead with pride. If you are one of those who carry the countryside in your heart and rebellion in your soul, Rural Boy is for you.